Sunday, September 2, 2012

The Most Important Writing Lesson I Ever Learned (link)

Here it is. Here’s the #1 lesson you learn working in advertising (and this has stuck with me, to my advantage, my whole working life): Nobody wants to read your shit.

Let me repeat that. Nobody–not even your dog or your mother–has the slightest interest in your commercial for Rice Krispies or Delco batteries or Preparation H. Nor does anybody care about your one-act play, your Facebook page or your new sesame chicken joint at Canal and Tchopotoulis. It isn’t that people are mean or cruel. They’re just busy. Nobody wants to read your shit.

Read here more..